Tips for fundraisers
Picking up the phone and call a donor who you have never spoken to, to try to get a visit can be very discouraging. Here are some tips to improve your success.
Send a letter prior, written by your chairman or CEO, who says that you will meet them. Whether you make it or simply take the phone only to take into account some useful phrases:
* We are looking for guidance / insight / feedback on how we improve our management / recognition / communication.
* We would be happy with your answers to our most recent strategic planning, etc.
* We want to share results and visions with you and get your input.
* Your information is so consistent. We are sloppy thank you personally for everything you have done. Can I stop for a short visit, just to thank you personally?
Do not be surprised if the donor immediately think you actually have called to ask her. You can add that you will not ask for a donation now.
If the dealer refuses to see you, ask them if they are willing to answer any questions.
These include:
* What motivates you to make donations through the years?
* What did you do this a gift?
* Have we done a good job of telling you how your gift?
* What other charities you currently support? If our organization is the primary goal of your non-profit organizations?
* How do you choose what you say 'yes' to?
Always ask permission to call or come to see again.
With continued telephone and personal contact with our donors, we learn much, including their motivation and values, to grant, questions or objections that prevent them from giving more, their commitment and responsibility, preferences, and who is the philanthropic decision makers in the family.
By encouraging donors to share their philanthropic and financial goals, you'll learn what makes them tick and how to proceed, to help them achieve their charitable goals.
